ARCA Unlimited has been the corporate design architects for Mercedes-Benz South Africa since 2007. In setting the Dealership Design Standards, it was important to establish a single standard for commercial- and passenger vehicle dealerships of different sizes over a large geographic area - affirming Mercedes-Benz’s status as a premier dealership. German design standards had to be made applicable to a South African construction environment and legislation. The design solution creates multiple interaction options that change the way dealers and customers interact. Coupled with increased utilisation of technology, this has brought about a subtle reinvention in the way vehicles are sold, which is unique to South Africa. In fact, South Africa is leading the International Mercedes-Benz design approach. The Dealership Design Standards focus on Mercedes-Benz’s evolving brand presence. Midnight blue has given way to a more sophisticated black and white. The architectural style has evolved from one of industrial honesty with exposed surfaces to a simplistic, modern style.